Tuesday, December 16, 2008

Must be from before "Flame"

Burger King's Marketing Geniuses have got the perfect Christmas gift for the guy whose taste in women may run to the cheesier (arr, arr) end of the spectrum. The Guardian has the story:

A tasty little present for men - Burger King body spray

By Hadley Freeman, December 17

Still can't think what to get him for Christmas? Socks don't seem to cut it any more? Fret no longer because Burger King is here to help.

The mass purveyor of grilled meat is offering, for a limited time, something even better than their usual piles of beef patties. This week, American men were given the chance to smell like their favourite meat snack with the launch of Flame, Burger King's contribution to the perfume market.

The company describes Flame as "the scent of seduction with a hint of flame-broiled meat".

Astonishingly, this elixir costs a mere $3.99 (£2.65). By contrast, one of its competitors, Chanel No 5, for example, costs more than $80.

Flame, a body spray for men, was launched this week online and in a selection of US stores, the list of which can be found on the perfume's website, which is named, appropriately, firemeetsdesire.com.


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